Marketing and communications digital infrastructure
Having the right digital infrastructure in place makes it easy to succeed and hard to fail
Putting the right infrastructure, systems, and processes in your place makes it simple to do good work, get things right, and enables you to build and grow without restrictions.
Generally speaking, I think a well-integrated CRM and website is a critical foundation for most types of businesses and organisations in modern day.
The ideal I’m always working towards is capturing and surfacing actionable data, and implementing systems that can easily interact with and utilise that data.
Think of email marketing campaigns informed by eCommerce activity, website content restricted by CRM tags, and automatic systems that engage customers, members, and stakeholders.
Websites
I’m a firm believer in the importance of a solid website as a brand foundation for any type of business or organisation. You can read more about what I do with websites here.
CRM setup & management
I can help you set up a new CRM and integrate it with your website, or help you to systematically manage your existing CRM.
eCommerce
If your organisation sells products, services, or subscriptions, I can help you to implement an eCommerce system and all of the associated processes like transactional emails, customer dashboards, and more.
Integrations
Having all your systems talk to each other gives you the potential to do great things. I can help your website, CRM, LMS, eCommerce, and other systems share data to enable better contact manage and open automation possibilities.
Automations
I love automating processes and seeing the results! Whether it’s automated marcomms via email, text, or other channels, providing access to products, content, or services, I can help you make it happen.
Domains & DNS
If you don’t have anyone on your team who’s confident managing domains or DNS, I can help! I can also help you to document and organise things if your list of registered domains has grown over time.
Want some help laying strong foundations?
Send me an enquiry and we’ll talk!