Marketing and communications strategy
Having a clear plan in place for your brand and marcomms activities is the best way to ensure your published communications are intentional and effective
I think the best way to approach modern marcomms is to have a clear strategy backed by strong digital infrastructure.
This opinion is generally informed by my experience working agency- and client-side with a lot of organisations where I’ve seen the lack of either component have a strong negative impact on any effort that’s made.
I really do believe that having the right strategy backed by infrastructure that enables everything required by that strategy puts marcomms teams in an excellent position to consistently do great work.
Brand identity
I can work with you and your team to help clarify your brand identity and position. Having a clear, guiding brand identity builds trust with your audience and effectively guides your content publishing.
Gathering requirements
Marcomms doesn’t exist in a silo from the rest of an organisation. My experience with development, design, and operations allows me to translate organisation-wide requirements to proper marcomms processes.
Goal settings
Setting achievable and practical goals for the short, long, and medium terms is a great way to keep your regular marcomms activities on track. I can help you to define those goals.
Target audiences
This one is a classic for a reason. If you don’t understand who you’re communicating with, it’s impossible to get your messaging right. I can conduct market research to help identify and clarify key target audiences for your new or existing brand.
Infrastructure plans
A great marcomms strategy can be held back and hard-limited by poor infrastructure. I can help you to improve your marcomms foundations, and make plans or build quick solutions to get the most out of your current situation in the short-term.
Strategic content
I have a lot of experience producing content and running regular marcomms. You can read more about what I do with strategic content here.
Need help with your marcomms strategy?
Send me an enquiry and we’ll talk!